On the one hand it looks energetic, but on the other hand it's also a little bulky. PRIMARY MARK: I'm not completely sold on the shape of the mark. Although the overall impression would suffer from a lack of readability when being depicted on a purely white background, because the yellow "LA" doesn't have any purple outline, drop shadow, etc. GENERAL: I like the two-colored LA KERS typo a lot, because it's witty. The Nets are successful with a younger market because the uniforms are wearable on a regular basis. Personally I can see the uniforms being pretty fashionable due to the simplicity. I'm definitely in the minority of people that enjoys the minimal-ized Raptors uniforms.my Lakers ideas definitely stem from that a bit. I'm not a big fan of large bulky side paneling and I don't think it's worked well on other concepts so I went a different route. The 3 white stripes on the side connect with the 3 stripes seen on the ball logo I created. Goes without saying that the stripes coming off the ball allude to the Lakers script on the current primary. The 3 stripes come from the laces on the ball. I like the current L-ball logo and wanted to pay homage to it while still connecting it to my ideas. I wanted a LA logo separate from anything that symbolizes a ball. I agree with the secondary being Pacer-ish. However they're still aiming for rings/top players/being the showtime team everyone loves. The upward motion of the ball (instead of to the right) signifies a new direction. I went with the idea that the Lakers are most definitely always "shooting for the stars".whether that's championships, players, big name coaches, etc. Is there a reason for the three white bars near the arm holes or are they just there? The uniforms are a little plain, the Lakers have had some sort of side paneling for the bulk of their history and the uniform seems empty without it. I do like the LA being a different color as being a clever allusion to Los Angeles but I think it could be worked a little more. Is there any reason you decided on three silver stars and then didn't use silver anywhere else in the concept? The secondary logo with the L and it's shape looks more like a partial logo for the Pacers as opposed to something for the Lakers. Some examples of lettermark logos include: IBM, CNN, P&G, HBO, and LG logo.Can you explain your process a bit? I don't know what I'm looking at with the structure in the primary is. Lettermarks are also text-only but they are shorter. Lettermark logos are made up of the initials of the brand name or business, while wordmarks contain the full name. Wordmark logos are often confused with lettermark logos. It has the benefit of containing the brand name of the company as opposed to a textless brandmark, such as, for example, the Apple logo. The wordmark is one of several different types of logo, and is among the most common. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. In the United States, the legal term "word mark" refers not to the graphical representation but to only the text. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. The representation of the word becomes a visual symbol of the organization or product. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.
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